
On Saturday, Matthew and I woke up and decided to head down to VCU and try out that new restaurant - "Out of the Box Cereal Co.". Matthew who I don't think has ever eaten anything but some type of cheerios went crazy and ordered a mix of everything chocolate. He had Coco Puffs, Count Chocula and Cookie Crisps all mixed in one bowl. I did have to stop at adding chocolate milk in place of regular milk. But he quickly learned what chocolate cereal does to regular milk – so he was even more excited. Anyway, I went with my all time favorite POPS.
These guys have a lot going for them. They have a huge selection of cereal – about 37 – from sugar to healthy they got it all. They have good selection of fresh fruit for toppings and you can even add candy. They have every kind of milk to choose from Skim, 1%, 2%, Whole, Chocolate, Soy, and organic as well they also have coffee and juice.
We were the only ones there that morning - but who in college wakes up before noon on Saturday. It was fun, Matthew liked it – and he liked that sugar rush.
This is such a cool idea. I just hope these guys can sell enough cereal bowls to pay rent. Being located at VCU is good but with no parking other than parking on Broad Street, I don't see many other patrons other than the students. And that’s probably the point. But with a great number of students living on campus - most students living in the dorms they already have a meal card to use at the dining hall. It has been awhile since I lived on campus but I do remember the dining hall having a pretty good selection of cereal and milk as well as all the other breakfast items. And it’s free. And those students who do drive in already go to the bookstore or the commons where cereal is already for sell mixed with many other breakfast options.
So in my opinion - what should these guys do... Look at the "Chop Suey" book store and Copy Copy Copy. These guys are still standing because they have a lot of loyal customers. These guys don't even have that many books. But they do have awesome parties, and events. Out of the box Cereal -- needs to make it a cool place to hang out. Get rid of the 4 foot high counter and create more sitting areas. (They currently can only seat 10). Add some student art work, and get some plasma on the wall. Do some type of events - that will bring the students in - and get involved on campus. Just adding your self to the Friday Art Walk (That’s going to be a long walk), I don’t think will cut it. I do hope these guys will make it - it's nice to see a non chain on Broad Street and at VCU. Cereal all day is a good idea -- but I think they will need more than that.